BR-111 is urging consumers to enter a contest and answer one simple question: "How Do BR-111 Floors Make You Feel?" Consumers can submit their entries at www.br111.com/contest for a chance to win $500 in cash and to be part of a national ad campaign shot by a professional photographer. On March 1, the entry with the most votes will be selected as the winner.

As part of the promotion, retailers can also earn money. For each of a retailer's flooring customers who submit an entry, the retailer will earn $20 on his or her BR-111 American Express card. To participate, retailers need to send an e-mail with the name, e-mail address and phone number of their referrals to contest@br111.com. As soon as the referrals visit the contest site and submit their entries, BR-111 will load $20 onto the retailers' Amex card.