The Long Island Floor Covering Association will host author and marketing consultant Jim Ackerman in two events set for March 16. Ackerman, author of the book How to Market Your Crap When the Economy Is In the Toilet, will speak about helping individuals and organizations become more successful.

"There is a sense out there that nobody has been here and nobody knows what to do in the current economy. I assure you there are those who have made fortunes, even in desperate economic times. I assure you there are answers. I assure you I have some of them, and I am excited to ... share the secrets to prosperity, even in tough times, with the Long Island Floor Covering Association," Ackerman said. "I promise you'll have fun, be given both hope and a plan, and walk away with new tools you can use to grow your business."

The two events on March 16 are:

Get More Customers Who Will Pay You More Money, More Often
1 to 5 p.m.

No matter what you sell, this intensive four hour seminar can impact the marketing success of your entire organization or association. Jim's bootstrapping, swash-buckling, entrepreneurial approach to marketing, advertising and sales is loaded with powerful, profit-proven principles, strategies and easy-to-use tactics for helping you quickly and dramati:cally grow sales and profits. Those who implement Jim's techniques routinely grow their businesses 33% and more. And 100, 200, even 300 percent increases are not uncommon, with little or no additional expenditures on marketing.

LOCATION: HOLIDAY INN PLAINVIEW - 215 Sunnyside Boulevard (LIE exit 46)

COST: $75.00 for LIFCA Members and $150.00 for non members.


Dinner Meeting: How to Market Your Crap When the Economy is in the Toilet
12 Vital Strategies for Saving (Unclogging) the American Economy, One Business at a Time6:30 to 9:30 p.m.

As a marketing wizard and advertising speaker, Jim's 90 minute talk will ask you to look at yourself as a plumber and your marketing a plunger for this clogged economy. If you've got a clog in your sales and marketing pipeline, it's time to "plunge on." After all, the alternative stinks! Everybody has crap. It's the products or services you sell. Of course there's quality crap and crap crap. But success in business has never been about the merchandise. It's always been about whether you can sell it. This talk will highlight long-proven, yet shockingly little-known techniques for getting your income flowing again.

Buffet Dinner included

LOCATION: PEPPERCORNS RESTAURANT 25 East Marie St., Hicksville (By the train station)

COST: $ 50.00 for LIFCA Members and $100.00 for non members.

ATTEND BOTH EVENTS: $100.00 for members and $200.00 for non members.


The events are being underwritten by LIFCA and the World Floor Covering Association. To register, click here.