Wools of New Zealand’s participating mill partners will offer Premier Partner retailers a minimum 10 percent off wholesale prices for Wools of New Zealand brand products during the Wool for a Better World promotion, Nov. 1-30.

“Wool for a Better World goes far beyond a sale event,” said Elise Demboski, exec. director of North America for Wools of New Zealand. “It is an exciting way for us to spread the news about wool's beauty, health and safety benefits, while differentiating our showrooms that are committed to wool.”

“More than 20 mills are participating in this event, along with an exclusive group of showrooms committed to wool,” added Sam Presnell, owner of The Rug Gallery in Cincinnati. “We are excited to be a part of it and appreciate all Wools of New Zealand is doing to differentiate our store and increase our selling power.”

Wools of New Zealand is providing retailers with a number of creative elements including print and Internet ads, e-mails, posters, window decals and an event-specific website: woolforabetterworld.com.

“In addition to promoting wool’s benefits, we are also taking this opportunity to help others by making a donation to Shear Joy,” Demboski noted. Shear Joy is a Heifer International program that provides sheep to needy families in third world countries. Since 1944, Heifer International has provided livestock, seeds and trees, and extensive training to improve the lives of the poor. Today, it operates in more than 50 countries.