Paint & Coatings Industry
  Home
  Subscribe
  eNewsletter
  Digital Edition
  Online
  Breaking News
  Web Exclusives
  Calendar
  Product of the Week
  Floor Tour Blog
  Flooring Insider.com
  Career Center
  Current
  Cover Story
  Features
  Columns
  Industry News
  Products
  Resources
  Archives
  Digital Edition Archive
  eNewsletter Archive
  Trade Directory + Buyers Guide
  Wood Flooring Guide
  Radiant Flooring Guide
  Classifieds
  AEC Store
  Industry Links
  Market Research
  Product Info (FREE)
  NFT Info
Search in: EditorialProductsCompanies
EarthWerks™ – An Overnight Success Story

November 15, 2007

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare

Tractor Supply Company


SprayWerksTM Adhesive
ADVERTISEMENT

 

Most people look down and say, “That’s different!” We say, “Of course it is … it’s EarthWerks™ -- Flooring Inspired by Nature – even Mother Nature thinks it’s cool! That’s why when Tractor Supply Company, the leading retail farm and ranch store brand in America set out to update existing stores to coordinate with their aggressive new store brand identity, national expansion program and departmental sales increase, they turned to the commercial team at EarthWerks™.

With a goal of several hundred stores in two waves per year over a two-year period and only a few limited weeks in which to work, the EarthWerks™ team created a customized plan. Tractor Supply Company chose Wood Classic Solid Vinyl Plank for the merchandising areas because of its unique look of real wood, Tuff Shield™ wear layer and EarthWerks™ Easy Clean program requiring little cleaning and maintenance. To eliminate costly, inefficient and unattractive reducer strips, our unique patented one-sided-beveled edge plank was used in the transition areas between the existing flooring and their new EarthWerks™ Wood Classic vinyl planking.

The assignment dictated that the stores could lose no time at the cash register so the job had to be completed in one evening.  The scope of work included moving all retail items off the floor, as well as removing and resetting fixtures, sub floor preparation, installation and product innovation.

Work began at 8:00 PM and was completed by 7:30 AM in locations across America. The installation teams used SprayWerks™ our revolutionary spray on adhesive system, thereby cutting installation time in half and allowing the new decorative floor to go into use immediately after the planking was set.

The results exceeded everyone’s expectations with no down time experienced and no cost overruns. The EarthWerks™ Commercial Business Unit handled the details and Tractor Supply Company’s updated merchandising program has been an outstanding success – an overnight success. Tractor Supply Company is very happy with their new EarthWerks™ Wood Classic environment — even Mother Nature thinks is cool.EarthWerks™ -- Flooring Inspired by Nature is a division of Swiff-Train Company headquartered in Corpus Christi, TX with master distribution center in Houston. 800-275-7943. www.earthwerks.net



Did you enjoy this article? Click here to subscribe to the magazine.



2008 Coverings Extravaganza







NFT Digital Edition

Welcome to the digital edition of National Floor Trends' October issue. All the content you expect in a handy digital format.
Hardwood Flooring

Your One Stop Flooring Shop has everything you need for your next flooring project, from great flooring materials and accessories to installation recommendations. Service is our Top Priority!

BNP Media