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Temperatures
are cooling this fall but Formica Flooring is heating up the industry with the
launch of its new Mirabella collection.
With an elegant, semi-piano and random-pitted finish, Mirabella premium
flooring adds an elegant, timeless look to any room. Mirabella’s micro-beveled edges and long, narrow planks measuring
54.33” x 4.45” create the look of an authentic hardwood floor.
“Certainly
the talk of the industry are the rustic hand scraped finishes, but there is a
sizeable market out there for products with a more casual elegance and clean
finish,” said Tim Tipton, Kronotex USA Director of Marketing and Product
Development. “We certainly believe
we’ve achieved this with Mirabella.”
Mirabella’s
luxurious 10mm thick planks are effortless to install and maintain, and come
with a 30-year residential warranty. The premium Mirabella collection is made
up of eight product SKUs: Metropolitan Walnut, Virginia Walnut, Brazilian
Chestnut, Larissa Chestnut, Ava Plum, Ethan Plum, Swiss Pear and Brazilian
Mahogany.
This summer
Formica Flooring introduced the Cordelia collection, which became an instant
hit with distributors and retailers.
Cordelia’s 8mm thick planks feature a soft-sculpted finish you’d expect
from a craftsman using genuine timbers. Each two-strip plank has straight edges
and measures 50.79” x 7.6”.
The
Cordelia collection is made up of six product SKUs: Figured Amendoim, Sedona
Amendoim, Sierra Oak, Tuscan oak, Honey Spice Hickory and Estate Hickory. Planks are installed easily with FormiLock™
technology and carry a 25-year residential warranty.
Formica
Flooring has three other flooring collections:
Super premium Quintessa, with hand-scraped textures and 12mm thick
planks; High quality yet affordable Arianna, with realistic textured grains and
8mm thick planks; and expertly crafted Sienna, with the look of stonework and
8mm thick planks.
Kingston
Plus laminate flooring, an opening price point item, is a new pad-attached
product that cuts installation time in half with no need for a separate
underlayment pad. The 4mm thick pad
attached to the 7mm thick board significantly reduces footfall noise and
provides thermal insulation. The product
is environmentally friendly and cuts down on waste, since the pad-attached
product means there will never be overrun of underlayment. Kingston Plus comes with a 15-year
residential warranty and is available in five popular colors: Norwegian Wood, Brazilian
Cherry, Prairie Maple, Rain Forest Cherry and Nutmeg Oak.
Due to
licensing agreements with Formica Corp, Kingston Plus is not a Formica Flooring
branded product. In order to keep the brand elevated to the premium level,
products must be 8mm or thicker to be marketed under the Formica Flooring name.
To learn more about Formica
Flooring’s products, visit www.formicaflooring.com or call 1-800-777-5145.