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Carpet & Rug Study Fewer rings (but higher price tags)
The typical floor covering retailer is selling less carpet, but is bringing in more money on each transaction. In our new survey, dealers said they average about 60 carpet transactions a month. While the figure is a decline from two years ago when the average was 69, during the same time frame the price per carpet transaction climbed from $2,400 to $3,509. Meanwhile, the number of retailers who reported annual carpet sales in excess of $1 million rose from 28% of those in the survey two years ago to 37% today 

by Al Stewart


Speak To Them With Color
Can you identify the hot decorator colors for ’09? Do you know how to assemble a ‘complementary color scheme?’ Do you even own a color wheel? One of the most important, and neglected, selling tools in flooring is the ever expanding palette of colors available. Learning how to use it is a lot easier than you might think!

by Annette Callari

Surfaces 2009: Top flooring execs set for first-ever general session
With Surfaces 2009 fast approaching, organizers say they are working on an agenda specifically designed to help show goers combat the economic slump. The meeting in Las Vegas will begin with the show’s first-ever General Session. Set to run from 8:30 to 10 a.m. on Tuesday, Feb. 3, the session will feature top executives in flooring who will address the state of the industry and how to keep business growing in a struggling market.

DaltileGreenworks site explains company’s ‘green’ products, message
Daltile has launched the DaltileGreenworks program, an extension of parent company Mohawk’s Greenworks environmental sustainability initiative. Along with promotng Daltile’s “green” philosophy on its website, the program is aimed as a resource for dealers and builders searching to learn about the LEED rating system and how it relates to “green” tile products.

Flooring makers spruce up websites with sales, ‘green’ tools
A range of companies including Tate Access Floors, Amorim, GranitiFiandre, Couristan, and Balta Group recently revamped their websites with new tools and updated product information. Here is a roundup of the additions to the newly enhanced websites.

J&J/Invision donate rugs to troops in Afghanistan
J&J/Invision recently received an American flag and a message of thanks from U.S. troops stationed in Afghanistan.  The company donated 50 rugs to the soldiers to help keep them warm during the winter months. The flag will be displayed in the front lobby at the company’s corporate office in Dalton, Ga.

EcoTekTiles, three-part modular tile system, new from Ustek
Ustek Inc., in partnership with China's Augin Team International, presents a new modular three-part tile system called EcoTekTiles. Comprising a patented engineered polymer interlocking base with a built-in underlayment and top surface tile, the product features easy locking installation, the company says. Tiles can easily be removed or replaced as needed, Ustek notes, and are offered in a range of looks, including "realistic marble, terra cotta, and wood patterned PCB as well as natural cork." For more information, visit www.ecotektiles.com or see Ustek at Surfaces, booth #7437.

Alloc’s ‘Elite’ laminate: 12 looks, easy installation
Alloc introduces Alloc Elite, a residential laminate flooring line in four piano finishes and eight rustic looks. Planks are 12.3 mm thick and feature Precision V-Edge Beveling.

BR-111 aims for luxury with Designer Showroom
Pictured is a shot of BR-111’s new Designer Showroom concept, unveiled recently at an upscale shopping district in Coral Gables, Fla.

The ‘green’ Revolution: New cushion from Reliance
Reliance Carpet Cushion/Los Angeles Fiber has unveiled Revolution, a synthetic fiber carpet cushion made for double-stick glue down installations.

Ardex, TEC among suppliers ‘preferred’ by ReSource group
Ardex Engineered Cements and Specialty Construction Brands have been named preferred suppliers by the ReSource Commercial Flooring Network, a member-owned network of commercial flooring contractors throughout the U.S. As preferred suppliers, the companies will offer products, installation training and technical support to members of the ReSource network.

Armstrong to upgrade vinyl plant for $25 million
Armstrong said it will invest $25 million in its Lancaster, Pa., flooring plant to produce fiberglass-backed sheet vinyl products. The move, which will create “the most technologically advanced sheet vinyl manufacturing facility in the world,” represents “Armstrong’s largest investment in sheet vinyl manufacturing in over 10 years,” the company said.

Call for entries: NFT Styling Excellence Awards
National Floor Trends is gearing up for the 2009 edition of the Styling Excellence Awards, aiming to honor the best, most stylish new products from around the flooring industry. Companies in all categories of the industry are invited to enter the contest. Entries will be judged by showgoers at Surfaces 2009 and online at www.ntlfloortrends.com.











NFT Digital Edition

Welcome to the digital edition of National Floor Trends' October issue. All the content you expect in a handy digital format.
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Your One Stop Flooring Shop has everything you need for your next flooring project, from great flooring materials and accessories to installation recommendations. Service is our Top Priority!

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