The World Floor Covering Association recently wrapped up a two-city media tour with stops in New York City and Des Moines. The WFCA asked more than thirty Surfaces 2008 exhibitors to showcase their newest products in the tour, including green flooring derived from corn and leather tiles made using recycled car seats.

The WFCA invited press from a wide range of leading consumer and shelter publications, including Good Housekeeping, Country Living, Woman’s Day, Ladies Home Journal, Better Homes and Gardens Special Interest Media, Meredith Corp. Books and Decorating Magazine.

According to the WFCA, the reception from the media “has been exceedingly positive, with nearly all reporting they plan on using the information provided in feature articles in upcoming issues.”

“Our goal is to educate the consumer, simply gain more exposure about flooring and generate additional sales for our members,” said D. Christopher Davis, President & CEO, WFCA.  Davis, along with Leah Gross-Harmon, principal of PR agency The Story Dept., conducted the media tours.