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Want to ensure full and complete access to all of the information included on our website? Then please take a moment to register here.
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Coming soon: The Coverings New Product Extravaganza
The Coverings New Product Extravaganza will be included in the July Issue of National Floor Trends.
This special section will feature a sampling of some of the newest products that were unveiled during Coverings 2008. The show, held recently in Orlando, Fla., brought together about 1,200 exhibitors and more than 35,000 show goers to see the latest in tile, stone and installation products. This section will also be featured on the floor industry's only web portal:
FlooringInsider.com.
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Coming in July NFT: Exclusive WFCA survey on consumer habits
The World Floor Covering Association recently commissioned a survey from Clear Seas Research, a sister company of National Floor Trends,
to examine how consumers shop for flooring. The study finds that consumers are relying more and more on the Internet to learn about flooring and are often spurred to shop by big box stores' direct mail campaigns. However, word of mouth is still the No. 1 way that people get information about flooring before entering a store. See a summary of the survey in the July issue of NFT.
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 Wood pros visit mills during NOFMA event
NOFMA: The Wood Flooring Manufacturers' Association recently held an
inaugural mill tour in Tennessee. The event, which began and ended in
Nashville with stops at nearby lumber and machinery companies, drew
close to 30 wood flooring professionals from around the industry.
See the full story here.
'The best way to service our customers':
Faus to market directly to specialty retailers
In a move that fundamentally changes the way it does business, Faus
said it will begin working directly with specialty retailers to promote
and market the company's full line of Fausfloor laminate products,
merchandising and programs. Previously, Faus worked indirectly with
retailers through a distribution network.
See the full story here.
 Beaulieu staffers trained for women-friendly 'Bliss' brand
Patricia Flavin, Beaulieu's sr. vp marketing for marketing, speaks to
sales staff, call center operators and other Beaulieu staffers about
the company's recently launched Bliss carpet brand. Bliss by Beaulieu
is residential carpet "designed by women for women," according to the
company.
See the full story here.
Shaw's 'Green Home' sponsorship
nets nearly half bil. impressions
Shaw said that a recent promotion tied to the 2008 HGTV Green Home
Giveaway netted the company close to a half billion impressions. Shaw
was a presenting sponsor for the giveway of the Gold LEED-certified
home, which was won by Marsha Coulthard of Bradenton, Fla., as part of
a live special on HGTV recently. Her name was drawn from a pool of more
than 21 million entries collected online.
See the full story here.
Alloc gives product Q&A during NeoCon
Mark Brunelle, Alloc's national sales manager, Commercial, explains the
benefits of the company's flooring to a specifier during Neocon 2008 in
Chicago.
Mohawk unveils ambitious plans for hardwood;
will roll out more than 150 SKUS this year
Mohawk is set to launch the largest number of hardwood looks in the
company's history. Fueled by the company's purchase of Columbia Wood
Flooring last year, Mohawk said it plans to roll out more than 150
hardwood SKUs through the year. Additionally, the company has debuted a
new installation system and support materials for the line.
See the full story here.
 Conestoga named North American distributor of the year for Italian tile
Pictured (from left to right): Jim Vogel, president of Conestoga Tile,
and Stephen Vogel, Conestoga Tile's vp, accept the North American
Distributor Award from Alfonso Panzani, president of Confindustria
Ceramica.
See the full story here.
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THIS MONTH'S COLUMNS
NFT is proud to offer the expertise of our columnists. These flooring veterans offer valuable advice and insights on how to run a better business from the bottom up. Here's a sampling of what you can expect to find this month:
 Which Retail Group Should I Join?
by Warren Tyler
Scarcely a week goes by when some
retailer doesn't ask that question. My sincere belief is that most flooring
retailers can benefit greatly from aligning with a retail group.
Want to read more?
For more columns appearing this month, go
here.
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Submit your news to Flooring Insider
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 Roppe's Dimensions featured in 70 colors
Dimensions rubber tile from
Roppe is available in three profiles: Random, Stripe and Crackle. All profiles
are offered in the company's palette of 70 colors at Roppe's Single Price
Point.
Want to find out more?
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 Laticrete's new Latapoxy designed to cut moisture
Laticrete has unveiled
Latapoxy 312 Vapor Reduction Membrane. The three-component, roller applied and
solvent-free epoxy coating is designed to reduce vapor emissions from concrete
substrates.
Want to find out more?
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Tarkett's new laminates: Trek and Escapade floors
Tarkett Residential
introduces Trek and Escapade, the first laminate flooring made in the company's
new production facility in Clarion, Pa. Designed to balance "North American
style, superior performance and great value," the products feature the Americore inner core board.
Want to find out more?
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Atlanta International Area Rug Market
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July 13-16, Atlanta, Ga.
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CFI 15th Annual Convention
| July 31-Aug. 2, Kansas City, Mo.
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WSFCA Golf Tournament
| July 31, Federal Way, Wash.
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Cersaie 2008
| Sept. 30-Oct. 4, Bologna, Italy
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2008 FIANA Convention
| Oct. 16-19, St.Louis, Mo.
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NAFCD Distributor Marketplace
| Oct. 29-31, Shaumburg, Ill.
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NOTE: If you have trouble viewing any of the ad animations or backgrounds, please visit the "View this e-mail as a web page" link at the top of this e-Newsletter.
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National Floor Trends
22801 Ventura Blvd, Ste. 115
Woodland Hills, CA, 91364
U.S.A. |
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